In the Fall of 2015, I was one of seven selected to participate in 72U, a 12 week creative residency at the ad agency 72andSunny. Working under a brilliant Creative Director, we were asked to let our creativity guide us and to follow two simple rules - to be brave and to be generous.
In partnership with Two Bit Circus, our team was given the task of creating an amusement for kids that embodied mischief, play and discovery. Several iterations and presentations followed and our installation aptly named, Scream Chamber, was met by thousands of curious, energetic children.
Scream Chamber, is comprised of six triangular boxes that utilize Arduino technology to translate the volume and/or duration of a person’s screams into different visuals. Children scream into the oversized gramophones as the structures transform sound to sight. I was a part of the installation’s conception, construction and composed the final copy, directing the user’s experience.
Scream Chamber was exhibited in San Francisco in November 2015 and will travel as part of the STEAM Carnival to four major cities in 2016.
‘Liked’ is a film lampooning how the “likes” or lack there of we receive on social media can have a profound effect on our self-esteem. It also showed the lengths we’ll go to for validation. I co-wrote, directed and helped cast the characters for the film, which premiered at 72andSunny to over 250 attendees.
Our team created a survey to assess risky behavior and put participant's answers into a data visualization. Each sphere represents one individual and the survey questions were divided into three risk-taking categories; physical, financial and social. The more questions that the participants answered “yes” to, the more points that appeared on the sphere, indicating more risk-taking behaviors they partook in. We delivered the framed posters accompanied with individualized cards to each participant as a thank you gift. I collaborated with my teammates to come up with the survey questions, how we’d present the data visualization and wrote the final copy on the cards, delivered to each participant.
Custom data visualization software produced by Nikita Rokotyan.